Are you trying to expand your writing business or get noticed? What steps are you taking beyond sitting behind the laptop? Yes, social media has its advantages but getting out there and getting involved definitely has it’s benefits.
Sometimes, it takes going back to the basics. Yes, we’ve read endless blogs on how to make connections for your business via Twitter and Facebook and this and that. All of that is good and true. I can personally attest to how Twitter alone has boosted my business, but in my opinion real groundwork still has to be laid before reaping the benefits of social media. Here are some ways your writing business can grow:
Small business meetings: These types of groups are all over the place. Every city, town and neighborhood has some sort of meeting group for small business owners, where a set schedule, they meet and share advice and pitch ideas to each other. It’s very beneficial and quite important for anyone starting out particularly in the world of freelancing. As you can see on my page, I am a part of Femworking which consists of women business owners who are looking to thrive in their talent. It supplies endless resources from folks who are more than willing to share what they know.
Running your mouth on the phone: I got one of my first decent paying clients by chatting with a former co-worker one evening. We were catching up and I was telling them of my latest venture as a writer so if they knew anyone who needed service, send them my way. I didn’t even take myself seriously when I said it. A few days later, I get a phone call from someone who was referred to me by that co-worker. I was elated and was able to formulate a great deal for myself and the client. Everything is not done via the laptop. Getting out there, chatting and communicating with those right underneath your nose just might lead to your breakthrough in writing. Let those close to you know what you’re up to.
Word of mouth: With the example provided above, I can’t help but emphasize even further. One thing that folks are good at is talking. Now is a good time to put gossipers to use! Once your service is out, it’s bound to spread. That’s definitely what happened to me. Word soon spread about my services and what I was offering. It was especially attractive because the prices were fair and reasonable.
Mixers: Another form of face-to-face networking. I’m pretty sure they hold networking meetings in your town as well. It doesn’t have to be a specific freelance or business network. It could be on the topic you blog or write about. I recently attended a mixer on public health. I stood out in the best way because I was the only one walking around the room with the title “blogger” underneath my name on the name tag. This got people’s interests immediately and I made great connection that way. It wasn’t a freelancing event, it had to do with an area that I was familiar with and figured I could someway tie it into writing since I cover health and wellness topics. Whatever your niche or passion may be, find a social event or forum being held in your area and attend, representing your website or business. Nothing but good can come out of it.
Explore your neighborhood: Check out the small businesses in your area and find out if they need a way to communicate with their customers on a regular basis. If so, don’t hesitate to tell them what you can do. You’ll have to convince them that they need you – which they do because every business needs to keep their customers engaged. Stop by, give them a business card (and/or resume) and let them know you can write for them. You can also visit the local newspaper offices, libraries and community magazines. All of those outlets involve writing services. If you get rejected, that’s okay since it’s all part of the process. Keep getting out there and engaging until you land some potential clients.
What steps have you taken so far?
