These past few months of blogging and freelancing have been very interesting for me. There’s tons of information out there which can be quite overwhelming. But over time I’ve learned to filter out information that’s actually useful. One topic that I’m constantly researching is writing and social media. What purpose can social media serve for my writing? How can the two actually connect? To be honest, I’m sort of old-fashioned when it comes to making connections, I’ve been very skeptical about relying on social media to promote my writing/brand.
The advantages
Besides being fast and seemingly convenient, social media can be an excellent avenue for promotion. Novelists, authors or more established writers can find success using the likes of Facebook or Twitter to promote their latest product. There are also pretty good websites out that that can be used as promotional platforms such as Amazon and Writer’s Digest. The choices are many and the possibilities could be great.
The cons
The thing is, using social media for writing purposes can be very hit or miss in my opinion. Quality vs. Quantity tends to come to mind when faced with the options of Facebook and Twitter. Sure, these avenues are successful for other areas such as personality promotion or music, but I personally think it clashes with the uniqueness of writing. Writing is a promotional tool within itself, so it makes little sense to use another promotional tool that’s based on social grounds, especially for the sake of numbers. If the material is good, it will get noticed and spread. It doesn’t matter how many followers you have or how many times you’re “tweeted”. Blaise Lucey does a great job of breaking down the effectiveness of Facebook for authors. This information helped me a lot in making a reasonable decision for promoting my brand.
The verdict?
I’m not interested in numbers or a lot of tweets, so I will not be using social media as the main platform for my brand. It may change over time, but right now I’m not seeing it. Instead, I will use it in a well thought out way that will help promote my work and my services. Just a side note, I had a Facebook account for 5 years. In the beginning it was fun; I got to connect with old friends and family members. When all of that wore off, it became pretty pointless. Plus it seemed to become invasive of what I was doing, my likes and where I did my groceries. The whole thing became annoying so I decided to shut it down. I have been thinking of opening another account, but strictly for the use of New3Creation. As my role as a writer continues to grow, it’s been easier for me to come up with a strategy that will be effective and cause me to stay in touch with my audience effectively. In the meantime, I’m keeping it “old school”. There are a few freelancing events going on in my area over the next couple of months. If you ask me, there’s nothing better than a meet and greet. I know good connections will be made in such a setting, and I’ll be sure to post my experience and share with you all once it happens. Stay tuned!
Writers, have you found social media to be beneficial for your work? If so, what specific sites are you using???